Terraza Acústica:
Visual Identity design
Visual Identity design
Brand Identity / Direction of Photography
As a new music school in the big city of Lima, Terraza Acústica wanted to stand out with its bold approach and welcoming atmosphere.
To achieve this, the visual identity is a balance of extravagance and elegance. The sleek and geometric lines of the illustrations and iconography work in contrast with brightly coloured backgrounds.
For the typography, I decided to pair a quirky typeface and an new version of a 1920s retro geometric sans serif typeface, for a classic and fun look.
I also designed a grid system so the identity could be applied with ease in all digital and social media uses.
