YOPO:
Visual Identity design
Visual Identity design
Brand Identity / Character design
At the start of 2020, Yopo was a successful dark kitchen preparing delicious roast chicken in Lima, Peru. They wanted to refresh their visual identity as they prepared to open their first physical restaurant.
In this collaborative project I designed the logo and other applications under the direction of Joe Arbaiza and the fabulous design and strategy team at Infinito. 💙
Two years down the line, Yopo has two restaurants and still makes the best chicken wraps I've tried!
Art director: Joe Arbaiza
Senior designer: Eli Marreros
Studio: https://infinito.group/
As part of the process, we designed an alternative visual identity based on a turning YOPO into character that embodied its cool personality. 😎
